Commitment to Excellence

What is C2EX?​

Commitment to Excellence (C2EX) from the National Association of REALTORS® empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism. It’s not a course, class or designation—it’s an Endorsement that REALTORS® can promote when serving clients and other REALTORS®.
Get started on your journey today by logging in to and taking any one of our 11 self-assessments to measure your proficiency in 10 aspects of professionalism (11 for brokers), ranging from customer service to use of technology. The platform generates a customized learning path and recommends experiences and resources to enhance your individual skillset.
Keep in mind, the journey doesn’t end there. The Commitment to Excellence program evolves as industry standards and best practices evolve. As new content, reference and resource materials are added to the platform, REALTORS® who have earned their C2EX Endorsement receive a notification inviting them back to engage and keep their skills and knowledge up to date. Be an advocate for the future of our industry. Be committed to excellence.

C2EX Is a Code of Ethics Training Equivalency

As of November 2019, members who earn the Commitment to Excellence endorsement will satisfy the Code of Ethics training requirement.

Please note: The C2EX Endorsement does not qualify for Continuing Education credits through state licensing bodies. For more information on how to receive CE credit for individual licensing, please contact the applicable state and local association of REALTORS®.

Questions about Renewal?

Exactly 3 years from your original endorsement date, your C2EX Endorsement runs its cycle.

Renewing your Endorsement lets you continue to show clients and colleagues your commitment to conducting your business at the highest professional standard. 

C2EX Endorsed Members and counting!

RACM is named 2020 C3 Challenge Local Association Winners!

In 2020, the National Association of REALTORS® launched the C3 Challenge to all REALTOR® brokerages, local associations, and state associations across the nation.  This innovative grant competition encouraged the REALTOR® Association of Central Massachusetts to cultivate interest in C2EX, communicate the benefits of participation, and celebrate the success of their members and agents who are holding themselves to a higher professional standard.

Announced on November 7, at the National REALTOR® Conference and Expo, the REALTOR® Association of Central Massachusetts received $10,000 for their efforts in promoting and endorsing the Commitment to Excellence program.  This program, being recently recognized as a 2019 Learning! 100 award winner — joining past winners, such as Amazon, AT&T, and the American Heart Association — honors organizations for fostering a culture of professional growth, innovation, and organizational performance.

Resources for Brokers

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Resources for Agent

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